The value of a Twitter follower [infographic]

Twitter launched yesterday an infographic that highlights the growing benefits a follower brings to your business. The infographic shows a Twitter user’s journey from follower to advocate, illustrating how a business can quickly build its own highly engaged community.

Twitter states that the potential benefits of gaining a new follower are huge:

1. Sales. 72% are more likely to purchase from you after following.

2. Reach. 70% will retweet you if they like your content.

3. Word of mouth. 82% are likely to recommend an SME they follow to their friends.

This is a study carried out by Market Probe International / Twitter “Small Businesses + Twitter Study” 2013.

Iñigo Etxebeste, February 28, 2014