Images on Google AdWords search ads, with new image extensions

Last week Google announced they are launching the beta of image extensions for AdWords search ads. Including images to your search ads will allow you to add visual elements to the typical plain text search ads. In order to be more relevant to users, you can now show them how your product looks like and help them decide whether it is what they are looking for.

According to Google, more than one in six searches on Google provide results with visual content. Image extensions won’t always show up though: they will show only when Google determines that the search is likely for visual content.

The advertiser will choose the images that want displayed with the search ads, and will send them to Google for review. And, of course, the advertiser must have the necessary rights to the images. If your digital agency offers PPC services they should already be aware of this change, however it might be worth letting them know about this new feature.

Iñigo Etxebeste, June 13, 2013